Shocking by Schiaparelli: created by Jean Carles and launched in 1936 in France and 1937 in the USA. The perfume was said to be "first developed by Mme. Schiaparelli for her own use" according to a 1938 newspaper ad.
It was named after a particular shade of hot pink that she named, "Shocking Pink", which was also used by designer Paul Poiret, her mentor.
It was named after a particular shade of hot pink that she named, "Shocking Pink", which was also used by designer Paul Poiret, her mentor.