In 1967, the world was experiencing a cultural revolution. The year was marked by significant social, political, and artistic changes. It was the height of the counterculture movement, with the Summer of Love in San Francisco symbolizing a time of rebellion, freedom, and experimentation. Music, fashion, and art were breaking away from traditional norms, embracing boldness and creativity. In Paris, the epicenter of high fashion, designers were pushing boundaries and exploring new ideas, capturing the spirit of the era.
Elsa Schiaparelli, a renowned fashion designer known for her avant-garde and surrealist creations, chose the name "Sapristi" for her perfume, launched in 1967. The word "Sapristi" is an exclamation in French, derived from "sacristi," an old mild oath expressing surprise or astonishment, similar to "Good heavens!" or "By Jove!" in English. Choosing such a name reflects Schiaparelli's playful and daring nature, aligning with the exuberant and transformative spirit of the 1960s.
"Sapristi" as a name for a perfume conveys a sense of surprise and delight. It evokes a reaction of astonishment and admiration, much like the innovative designs Schiaparelli was known for. The name's whimsical and expressive nature makes it appropriate for a fragrance intended to capture attention and spark curiosity. It suggests a scent that is unexpected and striking, perfectly suited to the bold and adventurous fashion of the time.
