Zut by Elsa Schiaparelli: launched in 1948 and possibly created by a Jean Carles and Roure.
The name "Zut" in French means "damn". "Vert Zut" was the name of a jungle green color and "Zut Mauve" was the name of a pink mauve color she used in her fabrics as well as the presentation box for the Zut perfume.
The name "Zut" in French means "damn". "Vert Zut" was the name of a jungle green color and "Zut Mauve" was the name of a pink mauve color she used in her fabrics as well as the presentation box for the Zut perfume.