So Sweet by Schiaparelli c1941

"So Sweet" was originally the name of a perfume presentation for Shocking by Schiaparelli as well as its own fragrance. Both were introduced in 1941.

Schiap by Schiaparelli c1934

Schiap by Schiaparelli: launched in 1934. This was the updated fragrance originally named 'S', first presented in 1928. Renamed Sport in 1952.  It was created to be worn by both men and women for sports.

Botticelliana by Schiaparelli c1933

The name Botticelliana was first used as a name for a perfume by Schiaparelli in 1933, this was discontinued shortly after it's introduction and was relaunched in 1977.

Eau de Santé by Schiaparelli c1939

Eau de Santé by Schiaparelli: launched in 1939. A cooling eau de cologne meant to be used during the hot weather months.

Si by Schiaparelli c1957

In 1957, when Schiaparelli launched her perfume "Si," it was a time marked by post-war optimism and a resurgence of creativity in fashion and art. The name "Si" carries a multifaceted significance that intertwines with both music and the essence of Schiaparelli herself. Derived from the "Valse des Si," a waltz composed by Henri Sauguet dedicated to Schiaparelli, "Si" resonates with musical notes, particularly the note B, and also serves as a play on the French word for "yes" and the English pronoun "it." The name cleverly incorporates the first and last letters of Schiaparelli's surname, embodying a personal touch that reflects her bold and innovative spirit.

Additionally, the association with Juliette Gréco's song "Si" adds another layer of cultural resonance. Gréco, known for her avant-garde style and artistic expression, infused the song "Si" with emotional depth and modernity, mirroring Schiaparelli's approach to fashion and fragrance. Thus, "Si" as a perfume name not only captures musical inspiration but also embodies a sense of sophistication, allure, and artistic flair that defined the era.

The choice of "Si" as a perfume name would have resonated deeply with individuals who appreciated Schiaparelli's avant-garde designs and sought to embody her unique blend of creativity and elegance. Those attracted to the perfume would likely respond with intrigue and admiration, drawn to its evocative name and the promise of a fragrance that encapsulated Schiaparelli's daring and innovative vision.

Le Roy Soleil by Schiaparelli c1946

In 1947, the world was emerging from the devastation of World War II, a conflict that had profoundly altered social, economic, and cultural landscapes globally. The end of the war brought a mix of relief and a collective desire for renewal and celebration. Elsa Schiaparelli, renowned for her avant-garde fashion designs and innovative approach to fragrance, launched "Le Roy Soleil" as a tribute to mark this pivotal moment in history. The perfume aimed to encapsulate the opulence and magnificence associated with the reign of Louis XIV of France, often referred to as the Sun King.

Schiaparelli's choice of the name "Le Roy Soleil" was deliberate and multifaceted. Louis XIV's era represented a pinnacle of French cultural and artistic achievement, characterized by grandeur, refinement, and a flourishing of the arts. By naming her perfume after the Sun King, Schiaparelli sought to evoke the essence of this golden age—its luxury, sophistication, and the aura of divine right associated with monarchy. "Le Roy Soleil" not only paid homage to a historical figure but also symbolized a return to elegance and an aspiration for a brighter future after the dark years of war.

"Le Roy Soleil" would have resonated deeply with those who appreciated history, art, and luxury. It would appeal to individuals with a penchant for nostalgia and a longing for the cultural richness of past eras. Those who related to the perfume would likely respond with admiration, seeing it as a fragrance that transports them to an era of courtly splendor and refined tastes. The scent itself would be expected to embody the opulence and allure of Louis XIV's court, perhaps featuring notes of exotic spices, rich florals, and precious woods that evoke the ambiance of royal gardens and luxurious palaces.

The name "Le Roy Soleil" evokes images of shimmering sunlight filtering through ornate windows of grand palaces, intricate gardens adorned with fountains, and the sumptuous fabrics and perfumes worn by royalty. It evokes feelings of warmth, splendor, and a sense of being transported to a time when art and culture flourished under the patronage of a powerful monarch. For those familiar with French history or enchanted by tales of bygone royal courts, "Le Roy Soleil" promises a sensorial journey into a world of timeless elegance and majesty.

Zut by Schiaparelli c1948

In 1948, the time period when Schiaparelli launched her perfume "Zut," Europe was emerging from the aftermath of World War II, entering a period of recovery and renewal marked by a blend of nostalgia for pre-war elegance and a burgeoning interest in modernity. This was reflected in fashion trends moving towards more streamlined silhouettes and a mix of optimism and reflection in art and culture.

Elsa Schiaparelli, known for her avant-garde approach to fashion, was also a trailblazer in the world of perfumes. Her connection to perfumes stemmed from her belief that fragrance was an essential part of one's personal style, akin to wearing a piece of clothing. Schiaparelli collaborated with renowned perfumers like Jean Carles and worked with the fragrance house Roure to create scents that embodied her bold and innovative spirit.

The name "Zut," meaning "damn" in French, was characteristic of Schiaparelli's irreverent and daring style. For her, choosing "Zut" as a name for a perfume was likely a playful defiance of convention, injecting a touch of her trademark wit and sass into the fragrance. This name would have resonated with individuals who appreciated Schiaparelli's unconventional approach to fashion and beauty, appealing to those seeking something distinctive and daring in their perfume choices.

Succes Fou by Schiaparelli c1953

In 1953, the launch of "Succes Fou" by Schiaparelli coincided with a vibrant period in both fashion and fragrance. This was an era marked by post-war optimism and a growing fascination with glamour and luxury in America. Fashion designer Elsa Schiaparelli, known for her avant-garde and often surreal designs, had a keen sense of the theatrical and the provocative, which she also infused into her perfumes.

Elsa Schiaparelli's connection to perfumes was deeply rooted in her desire to extend her artistic vision beyond clothing. She saw perfumes as an extension of her fashion empire, encapsulating the same boldness and innovative spirit that characterized her clothing designs.

The choice of the name "Succes Fou," meaning "Raving Success" or "Smash Hit" in French, reflects Schiaparelli's intention to create a sensation with her perfume. The name suggests not just success, but wild, exuberant success—a triumph that captivates and dazzles. It hints at something extraordinary, daring, and irresistible.

"Succes Fou" would have resonated with individuals who embraced luxury, glamour, and the thrill of being at the forefront of fashion. It would have appealed to those who sought to stand out, to make a statement, and to embody a sense of audacity and extravagance. The perfume likely attracted women who were confident, stylish, and unafraid to make a bold impression.