So Sweet by Schiaparelli c1941

"So Sweet" was originally the name of a perfume presentation for Shocking by Schiaparelli as well as its own fragrance. Both were introduced in 1941.

Schiap by Schiaparelli c1934

Schiap by Schiaparelli: launched in 1934. This was the updated fragrance originally named 'S', first presented in 1928. Renamed Sport in 1952.  It was created to be worn by both men and women for sports.

Chloro-Cologne by Schiaparelli c1952

In 1952, Schiaparelli unveiled a bold innovation in the world of fragrance with Chloro-Cologne. Infused with chlorophyll, this cologne offered a unique twist on traditional scents like Shocking and Si from the Schiaparelli line. Chlorophyll, once heralded for its purported ability to neutralize odors, was a trendy addition in various personal care products of the era, despite later scientific findings that it merely dulled the perception of smells by desensitizing olfactory nerve endings.

 

Harper's Bazaar captured the allure of Schiaparelli's Chloro-Cologne, describing it as a refreshing antidote to the day's heat. Packaged in generous twelve-ounce bottles, it boasted the unmistakable essence of "Shocking," its cool green hue derived from chlorophyll lending an aura of cleanliness and freshness to the skin. Offered at $5, it became a sought-after item at prestigious retailers like Saks Fifth Avenue.

Kiplinger's Personal Finance humorously acknowledged the blend as "Chloro-Cologne de Schiaparelli," mixing chlorophyll with a generous splash of the renowned Shocking fragrance. This combination, perhaps included for its aromatic safety, highlighted Schiaparelli's penchant for bold experimentation in scent composition, marking Chloro-Cologne as both a functional and fashionable addition to personal grooming routines of the time.

Harper's Bazaar, 1952:

"Giant editions of famous classics help improve a September day. Here, twelve ounces of Schiaparelli's Chloro-Cologne scented with "Shocking" and turned cool green by chlorophyll, to keep your skin clean and fresh. $5. Saks Fifth Avenue."

Kiplinger's Personal Finance, 1952:

"Chloro-Cologne de Schiaparelli — chlorophyll plus a slug of the famous Shocking fragrance, presumably thrown in for safety's sake."

Eau de Santé by Schiaparelli c1939

Eau de Santé by Schiaparelli: launched in 1939. A cooling eau de cologne meant to be used during the hot weather months.

Si by Schiaparelli c1957

In 1957, when Schiaparelli launched her perfume "Si," it was a time marked by post-war optimism and a resurgence of creativity in fashion and art. The name "Si" carries a multifaceted significance that intertwines with both music and the essence of Schiaparelli herself. Derived from the "Valse des Si," a waltz composed by Henri Sauguet dedicated to Schiaparelli, "Si" resonates with musical notes, particularly the note B, and also serves as a play on the French word for "yes" and the English pronoun "it." The name cleverly incorporates the first and last letters of Schiaparelli's surname, embodying a personal touch that reflects her bold and innovative spirit.

Additionally, the association with Juliette Gréco's song "Si" adds another layer of cultural resonance. Gréco, known for her avant-garde style and artistic expression, infused the song "Si" with emotional depth and modernity, mirroring Schiaparelli's approach to fashion and fragrance. Thus, "Si" as a perfume name not only captures musical inspiration but also embodies a sense of sophistication, allure, and artistic flair that defined the era.

The choice of "Si" as a perfume name would have resonated deeply with individuals who appreciated Schiaparelli's avant-garde designs and sought to embody her unique blend of creativity and elegance. Those attracted to the perfume would likely respond with intrigue and admiration, drawn to its evocative name and the promise of a fragrance that encapsulated Schiaparelli's daring and innovative vision.

Le Roy Soleil by Schiaparelli c1946

In 1947, the world was emerging from the devastation of World War II, a conflict that had profoundly altered social, economic, and cultural landscapes globally. The end of the war brought a mix of relief and a collective desire for renewal and celebration. Elsa Schiaparelli, renowned for her avant-garde fashion designs and innovative approach to fragrance, launched "Le Roy Soleil" as a tribute to mark this pivotal moment in history. The perfume aimed to encapsulate the opulence and magnificence associated with the reign of Louis XIV of France, often referred to as the Sun King.

Schiaparelli's choice of the name "Le Roy Soleil" was deliberate and multifaceted. Louis XIV's era represented a pinnacle of French cultural and artistic achievement, characterized by grandeur, refinement, and a flourishing of the arts. By naming her perfume after the Sun King, Schiaparelli sought to evoke the essence of this golden age—its luxury, sophistication, and the aura of divine right associated with monarchy. "Le Roy Soleil" not only paid homage to a historical figure but also symbolized a return to elegance and an aspiration for a brighter future after the dark years of war.

"Le Roy Soleil" would have resonated deeply with those who appreciated history, art, and luxury. It would appeal to individuals with a penchant for nostalgia and a longing for the cultural richness of past eras. Those who related to the perfume would likely respond with admiration, seeing it as a fragrance that transports them to an era of courtly splendor and refined tastes. The scent itself would be expected to embody the opulence and allure of Louis XIV's court, perhaps featuring notes of exotic spices, rich florals, and precious woods that evoke the ambiance of royal gardens and luxurious palaces.

The name "Le Roy Soleil" evokes images of shimmering sunlight filtering through ornate windows of grand palaces, intricate gardens adorned with fountains, and the sumptuous fabrics and perfumes worn by royalty. It evokes feelings of warmth, splendor, and a sense of being transported to a time when art and culture flourished under the patronage of a powerful monarch. For those familiar with French history or enchanted by tales of bygone royal courts, "Le Roy Soleil" promises a sensorial journey into a world of timeless elegance and majesty.

Sleeping by Schiaparelli c1938

In 1938, the launch of the perfume "Sleeping" by Schiaparelli occurred amidst a period marked by both artistic innovation and looming geopolitical tensions. Elsa Schiaparelli, the fashion designer behind the fragrance, was renowned for her avant-garde approach to fashion, often blending surrealism with high fashion. This era saw a burgeoning interest in abstract and dreamlike concepts, mirroring the escapism sought by many in the face of economic hardship and impending global conflict.

Schiaparelli's connection to perfumes was deeply intertwined with her fashion philosophy. She viewed fragrance as an extension of her artistic vision, using it to complement and enhance the narrative of her clothing collections. Her perfumes were not merely scents, but stories told through olfactory notes, evoking emotions and imagery akin to her fashion designs.

The name "Sleeping" for a perfume chosen by Schiaparelli carries layers of symbolism. "Sleeping" suggests a state of tranquility, serenity, and perhaps even latent potential waiting to be awakened. In the context of 1938, amidst growing political tensions and uncertainty, a perfume named "Sleeping" could be seen as an invitation to escape into dreams and fantasy, offering a temporary respite from the harsh realities of the world.

Those who related to a perfume named "Sleeping" might be drawn to its promise of tranquility and escape. They might respond to its fragrance as a soothing balm for the mind, evoking images of serene landscapes, gentle breezes, or the softness of a quiet morning. The scent itself would likely embody floral and powdery notes, invoking a sense of comfort and nostalgia.

Zut by Schiaparelli c1948

In 1948, the time period when Schiaparelli launched her perfume "Zut," Europe was emerging from the aftermath of World War II, entering a period of recovery and renewal marked by a blend of nostalgia for pre-war elegance and a burgeoning interest in modernity. This was reflected in fashion trends moving towards more streamlined silhouettes and a mix of optimism and reflection in art and culture.

Elsa Schiaparelli, known for her avant-garde approach to fashion, was also a trailblazer in the world of perfumes. Her connection to perfumes stemmed from her belief that fragrance was an essential part of one's personal style, akin to wearing a piece of clothing. Schiaparelli collaborated with renowned perfumers like Jean Carles and worked with the fragrance house Roure to create scents that embodied her bold and innovative spirit.

The name "Zut," meaning "damn" in French, was characteristic of Schiaparelli's irreverent and daring style. For her, choosing "Zut" as a name for a perfume was likely a playful defiance of convention, injecting a touch of her trademark wit and sass into the fragrance. This name would have resonated with individuals who appreciated Schiaparelli's unconventional approach to fashion and beauty, appealing to those seeking something distinctive and daring in their perfume choices.

Schiaparelli Cologne Concentree c1954

Cologne Concentree by Schiaparelli was a refined and more intense version of the traditional cologne, offering a longer-lasting fragrance experience. This product line included a variety of Schiaparelli's iconic scents such as "Shocking" and "Succes Fou." Cologne Concentree was distinguished by its higher concentration of aromatic compounds compared to regular eau de cologne, making it a preferred choice for those seeking a more enduring and robust fragrance.

In the mid-20th century, the demand for more potent and longer-lasting colognes led to the popularity of products like Cologne Concentree. These vintage colognes often possessed a stronger scent profile than contemporary versions, a characteristic that perfume enthusiasts cherish today. The richness and intensity of Cologne Concentree allowed it to stand out and leave a memorable impression, aligning perfectly with Schiaparelli's bold and innovative approach to perfumery.

An example of the marketing and appeal of Cologne Concentree is found in the 1954 issue of Woman's Home Companion, Volume 81, which highlights Schiaparelli's "Succes Fou Cologne Concentree" in a new mist-spray atomizer bottle. Priced at $3, this product offered a convenient and modern way to apply the fragrance, ensuring an even and delicate distribution of the scent. The introduction of the mist-spray atomizer bottle not only enhanced the user experience but also reflected the evolving consumer preferences for ease of use and portability.

The Cologne Concentree line embodied the elegance and sophistication associated with Schiaparelli's brand, providing a more intense and lasting olfactory experience that resonated with the fashion-forward women of the time. The higher concentration of essential oils in the Cologne Concentree allowed the fragrance to develop and linger on the skin, offering a sensory journey that was both captivating and enduring. This made it an ideal choice for special occasions and daily wear alike, ensuring that the wearer felt confident and distinguished throughout the day.

Woman's Home Companion, Volume 81, 1954:

"Schiaparelli's Succes Fou Cologne Concentree in a new mist- spray atomizer bottle. $3."

La Fiesta by Schiaparelli c1950

"La Fiesta" by Elsa Schiaparelli was launched around 1950, a time of post-war recovery and burgeoning optimism. The early 1950s marked a return to joy and celebration after the austerity and hardships of World War II. People were eager to embrace life, indulge in luxuries, and revel in social gatherings. Fashion and fragrances became symbols of newfound prosperity and exuberance. Schiaparelli, known for her avant-garde and surrealist designs, created "La Fiesta" to capture the spirit of this era—a time when parties and celebrations were at the forefront of social life.

Choosing the name "La Fiesta" for her perfume, Schiaparelli drew upon the universal appeal of festivities and joyous occasions. "La Fiesta," meaning "The Party" in Spanish, evokes images of lively gatherings, vibrant colors, music, dance, and the infectious energy of a great celebration. This name would have resonated with individuals eager to leave behind the bleakness of the war years and embrace the pleasures of life. It encapsulated the essence of fun, glamour, and the carefree spirit of the time.

"La Fiesta" would have been an appropriate name for a perfume because it conjures the excitement and allure of social events. Perfumes are often used to enhance one's presence and leave a lasting impression, much like how one wants to stand out and be remembered at a party. The name suggests a fragrance that is lively, enchanting, and capable of transforming any moment into a festive occasion. It implies a scent that would make its wearer feel glamorous and confident, ready to shine in the spotlight of any celebration.

Soucis de Schiaparelli c1934

In 1934, the launch of "Soucis de Schiaparelli" coincided with a vibrant and transformative period in both fashion and fragrance. Elsa Schiaparelli, the renowned fashion designer known for her avant-garde creations and bold artistic vision, extended her influence into the realm of perfumery. The 1930s marked a time of artistic exploration and daring innovation in perfume composition, mirroring the era's embrace of modernism and social change.

Elsa Schiaparelli's connection to perfumes was deeply intertwined with her fashion philosophy, which challenged traditional norms and embraced surrealism and whimsy. Just as her clothing designs pushed boundaries with their unconventional shapes and vibrant colors, Schiaparelli approached perfumery with a desire to create scents that embodied her artistic vision.

The name "Soucis," chosen by Schiaparelli for her perfume, holds significant meaning. "Soucis" is the French word for "care" or "worry." In the context of a perfume, this name suggests a nuanced approach to femininity and self-expression. It implies a fragrance that accompanies a woman through her daily life, providing a comforting and reassuring presence. The choice of "Soucis" reflects Schiaparelli's keen understanding of the emotional and psychological dimensions of scent, aiming to offer more than just a pleasant aroma but a companion that soothes and uplifts.

Succes Fou by Schiaparelli c1953

In 1953, the launch of "Succes Fou" by Schiaparelli coincided with a vibrant period in both fashion and fragrance. This was an era marked by post-war optimism and a growing fascination with glamour and luxury in America. Fashion designer Elsa Schiaparelli, known for her avant-garde and often surreal designs, had a keen sense of the theatrical and the provocative, which she also infused into her perfumes.

Elsa Schiaparelli's connection to perfumes was deeply rooted in her desire to extend her artistic vision beyond clothing. She saw perfumes as an extension of her fashion empire, encapsulating the same boldness and innovative spirit that characterized her clothing designs.

The choice of the name "Succes Fou," meaning "Raving Success" or "Smash Hit" in French, reflects Schiaparelli's intention to create a sensation with her perfume. The name suggests not just success, but wild, exuberant success—a triumph that captivates and dazzles. It hints at something extraordinary, daring, and irresistible.

"Succes Fou" would have resonated with individuals who embraced luxury, glamour, and the thrill of being at the forefront of fashion. It would have appealed to those who sought to stand out, to make a statement, and to embody a sense of audacity and extravagance. The perfume likely attracted women who were confident, stylish, and unafraid to make a bold impression.