In 1953, the launch of "Succes Fou" by Schiaparelli coincided with a vibrant period in both fashion and fragrance. This was an era marked by post-war optimism and a growing fascination with glamour and luxury in America. Fashion designer Elsa Schiaparelli, known for her avant-garde and often surreal designs, had a keen sense of the theatrical and the provocative, which she also infused into her perfumes.
Elsa Schiaparelli's connection to perfumes was deeply rooted in her desire to extend her artistic vision beyond clothing. She saw perfumes as an extension of her fashion empire, encapsulating the same boldness and innovative spirit that characterized her clothing designs.
The choice of the name "Succes Fou," meaning "Raving Success" or "Smash Hit" in French, reflects Schiaparelli's intention to create a sensation with her perfume. The name suggests not just success, but wild, exuberant success—a triumph that captivates and dazzles. It hints at something extraordinary, daring, and irresistible.
"Succes Fou" would have resonated with individuals who embraced luxury, glamour, and the thrill of being at the forefront of fashion. It would have appealed to those who sought to stand out, to make a statement, and to embody a sense of audacity and extravagance. The perfume likely attracted women who were confident, stylish, and unafraid to make a bold impression.
