Eau de Cologne Speciale de Schiaparelli c1950s

Eau de Cologne Speciale de Schiaparelli: launched in 1958.

Shocking Voyageur Presentation c1958

Shocking Voyageur Presentation by Schiaparelli: launched in 1958. Each item was housed in a brushed gold tone metal canister.

Includes the following:

• 2 oz Spray Cologne
• 10ml Spray Parfum 

Chloro-Cologne by Schiaparelli c1952

In 1952, Schiaparelli unveiled a bold innovation in the world of fragrance with Chloro-Cologne. Infused with chlorophyll, this cologne offered a unique twist on traditional scents like Shocking and Si from the Schiaparelli line. Chlorophyll, once heralded for its purported ability to neutralize odors, was a trendy addition in various personal care products of the era, despite later scientific findings that it merely dulled the perception of smells by desensitizing olfactory nerve endings.

 

Harper's Bazaar captured the allure of Schiaparelli's Chloro-Cologne, describing it as a refreshing antidote to the day's heat. Packaged in generous twelve-ounce bottles, it boasted the unmistakable essence of "Shocking," its cool green hue derived from chlorophyll lending an aura of cleanliness and freshness to the skin. Offered at $5, it became a sought-after item at prestigious retailers like Saks Fifth Avenue.

Kiplinger's Personal Finance humorously acknowledged the blend as "Chloro-Cologne de Schiaparelli," mixing chlorophyll with a generous splash of the renowned Shocking fragrance. This combination, perhaps included for its aromatic safety, highlighted Schiaparelli's penchant for bold experimentation in scent composition, marking Chloro-Cologne as both a functional and fashionable addition to personal grooming routines of the time.

Harper's Bazaar, 1952:

"Giant editions of famous classics help improve a September day. Here, twelve ounces of Schiaparelli's Chloro-Cologne scented with "Shocking" and turned cool green by chlorophyll, to keep your skin clean and fresh. $5. Saks Fifth Avenue."

Kiplinger's Personal Finance, 1952:

"Chloro-Cologne de Schiaparelli — chlorophyll plus a slug of the famous Shocking fragrance, presumably thrown in for safety's sake."

Eau de Santé by Schiaparelli c1939

Eau de Santé by Schiaparelli: launched in 1939. A cooling eau de cologne meant to be used during the hot weather months.

Schiaparelli Cologne Concentree c1954

Cologne Concentree by Schiaparelli was a refined and more intense version of the traditional cologne, offering a longer-lasting fragrance experience. This product line included a variety of Schiaparelli's iconic scents such as "Shocking" and "Succes Fou." Cologne Concentree was distinguished by its higher concentration of aromatic compounds compared to regular eau de cologne, making it a preferred choice for those seeking a more enduring and robust fragrance.

In the mid-20th century, the demand for more potent and longer-lasting colognes led to the popularity of products like Cologne Concentree. These vintage colognes often possessed a stronger scent profile than contemporary versions, a characteristic that perfume enthusiasts cherish today. The richness and intensity of Cologne Concentree allowed it to stand out and leave a memorable impression, aligning perfectly with Schiaparelli's bold and innovative approach to perfumery.

An example of the marketing and appeal of Cologne Concentree is found in the 1954 issue of Woman's Home Companion, Volume 81, which highlights Schiaparelli's "Succes Fou Cologne Concentree" in a new mist-spray atomizer bottle. Priced at $3, this product offered a convenient and modern way to apply the fragrance, ensuring an even and delicate distribution of the scent. The introduction of the mist-spray atomizer bottle not only enhanced the user experience but also reflected the evolving consumer preferences for ease of use and portability.

The Cologne Concentree line embodied the elegance and sophistication associated with Schiaparelli's brand, providing a more intense and lasting olfactory experience that resonated with the fashion-forward women of the time. The higher concentration of essential oils in the Cologne Concentree allowed the fragrance to develop and linger on the skin, offering a sensory journey that was both captivating and enduring. This made it an ideal choice for special occasions and daily wear alike, ensuring that the wearer felt confident and distinguished throughout the day.

Woman's Home Companion, Volume 81, 1954:

"Schiaparelli's Succes Fou Cologne Concentree in a new mist- spray atomizer bottle. $3."

Succes Fou by Schiaparelli c1953

In 1953, the launch of "Succes Fou" by Schiaparelli coincided with a vibrant period in both fashion and fragrance. This was an era marked by post-war optimism and a growing fascination with glamour and luxury in America. Fashion designer Elsa Schiaparelli, known for her avant-garde and often surreal designs, had a keen sense of the theatrical and the provocative, which she also infused into her perfumes.

Elsa Schiaparelli's connection to perfumes was deeply rooted in her desire to extend her artistic vision beyond clothing. She saw perfumes as an extension of her fashion empire, encapsulating the same boldness and innovative spirit that characterized her clothing designs.

The choice of the name "Succes Fou," meaning "Raving Success" or "Smash Hit" in French, reflects Schiaparelli's intention to create a sensation with her perfume. The name suggests not just success, but wild, exuberant success—a triumph that captivates and dazzles. It hints at something extraordinary, daring, and irresistible.

"Succes Fou" would have resonated with individuals who embraced luxury, glamour, and the thrill of being at the forefront of fashion. It would have appealed to those who sought to stand out, to make a statement, and to embody a sense of audacity and extravagance. The perfume likely attracted women who were confident, stylish, and unafraid to make a bold impression.