The mid-1970s was a time of cultural shifts and fashion experimentation. Following the tumultuous 1960s, which saw significant social and political changes, the 1970s continued to break traditional norms. This decade was marked by a mix of rebellion against the status quo and a desire for individual expression. Disco culture was flourishing, with its vibrant, extravagant fashion, while the punk movement was beginning to emerge, challenging conventional aesthetics and societal expectations. Amid this backdrop, fashion designer Elsa Schiaparelli, known for her avant-garde and surrealist designs, made a significant impact.
Schiaparelli, a contemporary of Coco Chanel, was renowned for her bold, unconventional approach to fashion. Her designs often featured unexpected elements, such as her famous lobster dress and her collaborations with surrealist artist Salvador Dalí. Schiaparelli's connection to perfumes was a natural extension of her brand, blending her artistic vision with olfactory creations. She understood that a fragrance could be as much a part of a woman's identity as her clothing, and her perfumes were designed to complement her daring fashion.
The name "Shocking You" is a nod to Schiaparelli's iconic fragrance "Shocking," which was introduced in 1937 and named after her signature shocking pink color. "Shocking You," launched in 1976, would evoke the same sense of surprise and boldness that characterized Schiaparelli's work. The name suggests a fragrance that is daring, provocative, and unapologetically bold, capturing the spirit of the era's desire for self-expression and rebellion.
"Shocking You" would be an appropriate name for a perfume because it encapsulates the essence of Schiaparelli's brand—unconventional, vibrant, and designed to make a statement. It implies a scent that would stand out, defy expectations, and leave a lasting impression, much like Schiaparelli's fashion.
The target audience for a perfume called "Shocking You" would likely be women who were confident, daring, and eager to express their individuality. These women would be attracted to the perfume's promise of an audacious and distinctive fragrance experience. They would respond to "Shocking You" with enthusiasm, embracing its boldness as a reflection of their own personalities.
The name "Shocking You" evokes images of vibrant, electric colors, dynamic energy, and a sense of fearless adventure. It conjures feelings of excitement, confidence, and empowerment. The word "shocking" suggests something unexpected and thrilling, while "you" makes it personal and intimate, creating a connection between the fragrance and the wearer. Overall, "Shocking You" embodies the spirit of Schiaparelli's legacy and the adventurous spirit of the 1970s.
Fragrance Composition:
So what does it smell like? Shocking You by Schiaparelli is classified as a green floral fragrance for women. It starts off with a green top, followed by green, fruity floral heart, resting on a powdery, mossy base.
- Top notes: Chilean plum, Chinese peach, Tunisian neroli, Egyptian hyacinth, Dutch narcissus, Persian galbanum, Calabrian bergamot and aldehydes
- Middle notes: Grecian fig, Zanzibar carnation, Grasse jasmine, Comoros ylang-ylang, Florentine orris root, Grasse rose, Alpine lily-of-the-valley and raspberry
- Base notes: Tonkin musk, Ethiopian civet, Haitian vetiver, Mediterranean cypress, Virginia cedar, Siam benzoin, Mysore sandalwood, Yugoslavian oakmoss and leather
Scent Profile:
Shocking You by Schiaparelli, introduced in 1976, embodies a green floral fragrance that harmoniously blends vibrant top notes, a lush floral heart, and a warm, earthy base.
The fragrance opens with a lively burst of aldehydes, imparting a sparkling, effervescent quality that enhances the subsequent notes. Persian galbanum follows, offering a sharp, green resinous aroma that adds depth and complexity. Tunisian neroli contributes a sweet, honeyed citrus scent, while Egyptian hyacinth and Dutch narcissus introduce fresh, green floral nuances. Calabrian bergamot provides a bright, zesty citrus note, and Chilean plum and Chinese peach add a subtle fruity sweetness.
In the heart, Grecian fig imparts a creamy, green fruitiness, complemented by the spicy warmth of Zanzibar carnation. Grasse jasmine and Grasse rose offer rich, opulent floral notes, while Comoros ylang-ylang adds an exotic, sweet floral aroma. Florentine orris root brings a powdery, violet-like scent, and Alpine lily-of-the-valley introduces a delicate, fresh floral touch. A hint of raspberry adds a subtle fruity sweetness to the bouquet.
The base is grounded by Tonkin musk, providing a warm, animalic depth. Ethiopian civet adds a musky, slightly sweet note, while Haitian vetiver contributes an earthy, woody aroma. Mediterranean cypress and Virginia cedar offer dry, woody notes, and Siam benzoin imparts a sweet, balsamic warmth. Mysore sandalwood provides a creamy, soft woody base, and Yugoslavian oakmoss adds a rich, earthy depth. A touch of leather rounds out the composition with a smooth, animalic finish.
Overall, Shocking You presents a sophisticated blend of green freshness, floral richness, and earthy warmth, making it a timeless fragrance that captures the essence of nature's elegance.
Bottles:
Fate of the Fragrance:
The fragrance "Shocking You" by Schiaparelli, launched in 1976 as a tribute to the iconic designer Elsa Schiaparelli, had a storied history marked by its unique blend of green floral notes and its association with the fashion house's daring spirit. Despite its initial popularity, the perfume was discontinued at an unknown date, leaving its exact fate a mystery to perfume enthusiasts. Remarkably, it continued to be available for purchase as late as 1984, showcasing its enduring appeal and the timeless allure of its composition. Its brief resurgence in availability in the mid-1980s served as a testament to its status as a beloved fragrance that transcended trends and remained cherished by those who appreciated its bold and distinctive character.
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