"So Sweet" was originally the name of a perfume presentation for Shocking by Schiaparelli as well as its own fragrance. Both were introduced in 1941.
Thursday, August 22, 2019
Sunday, July 27, 2014
Eau de Cologne Speciale de Schiaparelli c1950s
Eau de Cologne Speciale de Schiaparelli: launched in 1958.
Schiaparelli Perfumed Bath Sponges c1940
Schiaparelli Perfumed Bath Sponges. You would drop one of these compressed cotton disks into the tub and it would expand into a full size wash cloth scented with Shocking or Salut perfume.
Art and Industry, 1940;
Cue, 1951:
Art and Industry, 1940;
"Bath sponges — tiny discs which dilate into wash cloths when dipped in water — and heart-shaped, rose-coloured soap are packed in Schiaparelli designed red and white boxes."
Cue, 1951:
"Another traveler's aid is Schiaparelli's Bath Sponge. In the hand, it's a tiny disk, but in water it becomes a full-size fragrant wash cloth. And it does a thorough job of cleansing, too. At $1.75."
Schiaparelli Sac de Parfum c1950s
Shocking Sac de parfum, a refillable purse size perfume bottle created in the 1950s and used well into the 1960s. Made up of ribbed clear glass with a gold plated metal screw cap with Schiaparelli Paris engraved into the top. The bottle stands 2 1/4" tall and holds 1/4 oz. of perfume. You would refill the bottle with the provided funnel.
Schiap by Schiaparelli c1934
Schiap by Schiaparelli: launched in 1934. This was the updated fragrance originally named 'S', first presented in 1928. Renamed Sport in 1952. It was created to be worn by both men and women for sports.
Chloro-Cologne by Schiaparelli c1952
In 1952, Schiaparelli unveiled a bold innovation in the world of fragrance with Chloro-Cologne. Infused with chlorophyll, this cologne offered a unique twist on traditional scents like Shocking and Si from the Schiaparelli line. Chlorophyll, once heralded for its purported ability to neutralize odors, was a trendy addition in various personal care products of the era, despite later scientific findings that it merely dulled the perception of smells by desensitizing olfactory nerve endings.
Harper's Bazaar, 1952:
Kiplinger's Personal Finance, 1952:
Harper's Bazaar captured the allure of Schiaparelli's Chloro-Cologne, describing it as a refreshing antidote to the day's heat. Packaged in generous twelve-ounce bottles, it boasted the unmistakable essence of "Shocking," its cool green hue derived from chlorophyll lending an aura of cleanliness and freshness to the skin. Offered at $5, it became a sought-after item at prestigious retailers like Saks Fifth Avenue.
Kiplinger's Personal Finance humorously acknowledged the blend as "Chloro-Cologne de Schiaparelli," mixing chlorophyll with a generous splash of the renowned Shocking fragrance. This combination, perhaps included for its aromatic safety, highlighted Schiaparelli's penchant for bold experimentation in scent composition, marking Chloro-Cologne as both a functional and fashionable addition to personal grooming routines of the time.
Harper's Bazaar, 1952:
"Giant editions of famous classics help improve a September day. Here, twelve ounces of Schiaparelli's Chloro-Cologne scented with "Shocking" and turned cool green by chlorophyll, to keep your skin clean and fresh. $5. Saks Fifth Avenue."
Kiplinger's Personal Finance, 1952:
"Chloro-Cologne de Schiaparelli — chlorophyll plus a slug of the famous Shocking fragrance, presumably thrown in for safety's sake."
Botticelliana by Schiaparelli c1933
The name Botticelliana was first used as a name for a perfume by Schiaparelli in 1933, this was discontinued shortly after it's introduction and was relaunched in 1977.
Shocking Scamp c1940
The Shocking Scamp was a limited edition presentation created exclusively for the Christmas season of 1940. Designed by influential Italian jeweller Fulco di Verdura
Si by Schiaparelli c1957
In 1957, when Schiaparelli launched her perfume "Si," it was a time marked by post-war optimism and a resurgence of creativity in fashion and art. The name "Si" carries a multifaceted significance that intertwines with both music and the essence of Schiaparelli herself. Derived from the "Valse des Si," a waltz composed by Henri Sauguet dedicated to Schiaparelli, "Si" resonates with musical notes, particularly the note B, and also serves as a play on the French word for "yes" and the English pronoun "it." The name cleverly incorporates the first and last letters of Schiaparelli's surname, embodying a personal touch that reflects her bold and innovative spirit.
Additionally, the association with Juliette Gréco's song "Si" adds another layer of cultural resonance. Gréco, known for her avant-garde style and artistic expression, infused the song "Si" with emotional depth and modernity, mirroring Schiaparelli's approach to fashion and fragrance. Thus, "Si" as a perfume name not only captures musical inspiration but also embodies a sense of sophistication, allure, and artistic flair that defined the era.
The choice of "Si" as a perfume name would have resonated deeply with individuals who appreciated Schiaparelli's avant-garde designs and sought to embody her unique blend of creativity and elegance. Those attracted to the perfume would likely respond with intrigue and admiration, drawn to its evocative name and the promise of a fragrance that encapsulated Schiaparelli's daring and innovative vision.
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Saturday, July 26, 2014
Le Roy Soleil by Schiaparelli c1946
In 1947, the world was emerging from the devastation of World War II, a conflict that had profoundly altered social, economic, and cultural landscapes globally. The end of the war brought a mix of relief and a collective desire for renewal and celebration. Elsa Schiaparelli, renowned for her avant-garde fashion designs and innovative approach to fragrance, launched "Le Roy Soleil" as a tribute to mark this pivotal moment in history. The perfume aimed to encapsulate the opulence and magnificence associated with the reign of Louis XIV of France, often referred to as the Sun King.
Schiaparelli's choice of the name "Le Roy Soleil" was deliberate and multifaceted. Louis XIV's era represented a pinnacle of French cultural and artistic achievement, characterized by grandeur, refinement, and a flourishing of the arts. By naming her perfume after the Sun King, Schiaparelli sought to evoke the essence of this golden age—its luxury, sophistication, and the aura of divine right associated with monarchy. "Le Roy Soleil" not only paid homage to a historical figure but also symbolized a return to elegance and an aspiration for a brighter future after the dark years of war.
"Le Roy Soleil" would have resonated deeply with those who appreciated history, art, and luxury. It would appeal to individuals with a penchant for nostalgia and a longing for the cultural richness of past eras. Those who related to the perfume would likely respond with admiration, seeing it as a fragrance that transports them to an era of courtly splendor and refined tastes. The scent itself would be expected to embody the opulence and allure of Louis XIV's court, perhaps featuring notes of exotic spices, rich florals, and precious woods that evoke the ambiance of royal gardens and luxurious palaces.
The name "Le Roy Soleil" evokes images of shimmering sunlight filtering through ornate windows of grand palaces, intricate gardens adorned with fountains, and the sumptuous fabrics and perfumes worn by royalty. It evokes feelings of warmth, splendor, and a sense of being transported to a time when art and culture flourished under the patronage of a powerful monarch. For those familiar with French history or enchanted by tales of bygone royal courts, "Le Roy Soleil" promises a sensorial journey into a world of timeless elegance and majesty.
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Sleeping by Schiaparelli c1938
In 1938, the launch of the perfume "Sleeping" by Schiaparelli occurred amidst a period marked by both artistic innovation and looming geopolitical tensions. Elsa Schiaparelli, the fashion designer behind the fragrance, was renowned for her avant-garde approach to fashion, often blending surrealism with high fashion. This era saw a burgeoning interest in abstract and dreamlike concepts, mirroring the escapism sought by many in the face of economic hardship and impending global conflict.
Schiaparelli's connection to perfumes was deeply intertwined with her fashion philosophy. She viewed fragrance as an extension of her artistic vision, using it to complement and enhance the narrative of her clothing collections. Her perfumes were not merely scents, but stories told through olfactory notes, evoking emotions and imagery akin to her fashion designs.
The name "Sleeping" for a perfume chosen by Schiaparelli carries layers of symbolism. "Sleeping" suggests a state of tranquility, serenity, and perhaps even latent potential waiting to be awakened. In the context of 1938, amidst growing political tensions and uncertainty, a perfume named "Sleeping" could be seen as an invitation to escape into dreams and fantasy, offering a temporary respite from the harsh realities of the world.
Those who related to a perfume named "Sleeping" might be drawn to its promise of tranquility and escape. They might respond to its fragrance as a soothing balm for the mind, evoking images of serene landscapes, gentle breezes, or the softness of a quiet morning. The scent itself would likely embody floral and powdery notes, invoking a sense of comfort and nostalgia.
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Sport by Schiaparelli c1952
Sport by Schiaparelli: launched in 1952.It was created to be worn by both men and women for sports. This was the updated fragrance originally named 'S', first presented in 1928. Renamed "Schiap" in 1934. Renamed Sport in 1952. And then relaunched again as 'S' in 1961 but for women.
Shocking You by Schiaparelli c1976
The mid-1970s was a time of cultural shifts and fashion experimentation. Following the tumultuous 1960s, which saw significant social and political changes, the 1970s continued to break traditional norms. This decade was marked by a mix of rebellion against the status quo and a desire for individual expression. Disco culture was flourishing, with its vibrant, extravagant fashion, while the punk movement was beginning to emerge, challenging conventional aesthetics and societal expectations. Amid this backdrop, fashion designer Elsa Schiaparelli, known for her avant-garde and surrealist designs, made a significant impact.
Schiaparelli, a contemporary of Coco Chanel, was renowned for her bold, unconventional approach to fashion. Her designs often featured unexpected elements, such as her famous lobster dress and her collaborations with surrealist artist Salvador DalĂ. Schiaparelli's connection to perfumes was a natural extension of her brand, blending her artistic vision with olfactory creations. She understood that a fragrance could be as much a part of a woman's identity as her clothing, and her perfumes were designed to complement her daring fashion.
The name "Shocking You" is a nod to Schiaparelli's iconic fragrance "Shocking," which was introduced in 1937 and named after her signature shocking pink color. "Shocking You," launched in 1976, would evoke the same sense of surprise and boldness that characterized Schiaparelli's work. The name suggests a fragrance that is daring, provocative, and unapologetically bold, capturing the spirit of the era's desire for self-expression and rebellion.
"Shocking You" would be an appropriate name for a perfume because it encapsulates the essence of Schiaparelli's brand—unconventional, vibrant, and designed to make a statement. It implies a scent that would stand out, defy expectations, and leave a lasting impression, much like Schiaparelli's fashion.
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